Business without a logo, it is very stupid. You will need your logo to reflect your company. Your logo will reach everyone, includes suppliers, customers, prospects, and the press. Having a good logo will give a good impression to everyone who looks your company.
Making a good logo is not difficult. John Williams says that your logo has to commit these rules:
- Your logo should reflect your company in a unique and honest way.
If your logo contains a symbol (often called a “bug”), it should relate to your industry, your name, a defining characteristic or to a competitive advantage. - Avoid too much detail.
“Simple” logos are recognized faster than complex ones. - It should work well in black and white (one-color).
If it doesn’t look good in black and white, it won’t look good in any color. - Your logo should be scalable.
It should be aesthetically pleasing both small and large, in a variety of mediums. - It should be artistically balanced.
The logo should seem “balanced” to the eye and no one part should overpower the rest.
Compare these logos and you will understand those rules well.
The conclusions from logo comparison above are uncomplicated logos can be made smaller without losing detail and clean logos are much easier to remember.
Most big companies spend so much money to create their logos. Why? Because they want their logos be better than others and create value for customers. The logo is one of the most critical components of company brand. The “brandable” logo is scalable, memorable and meaningful. If people can not remember what the logo looks like, they would not remember the company brand. So, money is not a problem to make best logo.
If you only have a small business, you don’t have to spend much money to create your logo. You can do it yourself. First, construct your mission statement and identify your brand’s features and benefits, target market, and competitive advantages as they stand today. Second, list words or phrases that describe your brand at its core’s words you want customers to associate with your brand. Third, you can start make your professional logo.
For example, LogoYes provides do-it-yourself logo design for small businesses around the world. LogoYes has 3 different logo styles:
High-Tech, if your company is innovative, fast-paced and technically advanced.
Bold, if your company is experienced, stable, and trustworthy.
Flair, if your company is creative, responsive and customer-oriented.
You can create your professional logo in 6 simple steps for only $69.
I agree, surprisingly I have seen to many websites (even big copanies) with a blurry or fuzzy logo that I am sure cannot be not vectorized. I don;t know how they survive, we started offering logo repair to our customers and they love it! The best thing you can do to a business is spice up their logo!